You are here

Produsage: Presentations

Revisiting Produsage

Things have been quiet on this site as I’ve been busy with other work, related only loosely to the idea of produsage,  but I’m currently at a PhD symposium in Copenhagen where I’ve been invited to present an update on my work on produsage. Here, I’ve revisited the fundamental concept of produsage and made the link to my current work on the uses of social media, especially in a journalistic context. Slides and audio below:

Produsage Revisited (Uses across Media 2013)

Axel Bruns. "Produsage Revisited." Invited paper presented at the Uses across Media 2013, Copenhagen, 31 Oct. 2013.

Produsage and Its Links to Business

I’m currently travelling in northern Europe to attend a number of conferences – and along the way, I’m also presenting a number of guest lectures on produsage. This extends on the book itself, combining it with the outcomes of my work for the Smart Services CRC, to explore the connections between community produsage and commercial operations at what we might call the pro-am interface. It’s an updated version of the presentations I gave at the JMRC in Sydney last year.

Here’s the presentation, with audio from my talk at Metropolia University in Helsinki on 28 Oct. 2010. I also presented a shorter version of this talk at the University of Göteborg on 20 October, and will do the same at the Vrije Universiteit Brussels in a few days, on 3 November. My sincere thanks to Robert Arpo at Metropolia, Oscar Westlund at Göteborg, and Gert Nulens at Brussels for their invitations and hospitality!

Produsage and Beyond: Exploring the Pro-Am Interface (Metropolia University, 2010)

Axel Bruns. "Produsage and Beyond: Exploring the Pro-Am Interface." Paper presented at Metropolia University, Helsinki, 28 Oct. 2010. Shorter version presented at the University of Göteborg, 20 Oct. 2010, and Vrije Universiteit Brussels, 3 Nov. 2010.

Exploring the Pro-Am Interface between Production and Produsage (Internet Turning 40, 2010)

Axel Bruns. "Exploring the Pro-Am Interface between Production and Produsage." Paper presented at The Internet Turning 40 conference, Hong Kong, 19 June 2010.

The emergence of Web 2.0 and social media sites and projects has highlighted the development of new forms of social organisation that facilitate online collaboration between peers. Major projects such as Wikipedia embody the fundamental principles of an approach to distributed and communal content creation that is best described as produsage (Bruns 2008) or commons-based peer production (Benkler 2006), and these principles - which trace their origins back at least as far as the emergence of open source software development, but have antecedents in the offline world, too - are beginning to promote innovation and change in an ever growing range of intellectual practices across the content industries.

More Travel Coming Up: EDEM 2010

(Crossposted from

In a few days' time, I'll head off to Europe again, to present at this year's Conference on e-Democracy (EDEM 2010). I really enjoyed the 2009 edition (see the coverage on, and it's hard to believe a whole year has passed already - probably because it hasn't: EDEM 2009 was held in September...

Still, that's not stopped us from developing some new ideas on how to further the 'government 2.0' push which aims to utilise Web 2.0 technologies, social media models, and produsage processes in order to create better engagement and participation between governments and citizens. This year, I'm building on my observations with Jason Wilson about top-down and bottom-up forms of engagement, presented at EDEM 2009, to suggest (in a paper co-authored with Adam Swift) that neither the common government-to-citizen (g2c) nor citizen-to-citizen (c2c) initiatives in the government 2.0 space quite manage to find the right balance, and that we may need to explore the possibility for new, hybrid models in between these poles: we outline what we've called a g4c2c model in which government provides explicit support for, and gets involved in, citizen-to-citizen activities.

g4c2c: Enabling Citizen Engagement at Arms' Length from Government (EDEM 2010)

Axel Bruns and Adam Swift. "g4c2c: Enabling Citizen Engagement at Arms' Length from Government." Paper presented at EDEM 2010, Krems, Austria, 6 May 2010.

The recognition that Web 2.0 applications and social media sites will strengthen and improve interaction between governments and citizens has resulted in a global push into new e-democracy or Government 2.0 spaces. These typically follow government-to-citizen (g2c) or citizen-to-citizen (c2c) models, but both these approaches are problematic: g2c is often concerned more with service delivery to citizens as clients, or exists to make a show of 'listening to the public' rather than to genuinely source citizen ideas for government policy, while c2c often takes place without direct government participation and therefore cannot ensure that the outcomes of citizen deliberations are accepted into the government policy-making process. Building on recent examples of Australian Government 2.0 initiatives, we suggest a new approach based on government support for citizen-to-citizen engagement, or g4c2c, as a workable compromise, and suggest that public service broadcasters should play a key role in facilitating this model of citizen engagement.

Flying Visit to Perth and Adelaide

(Crossposted from

There's a fair amount of travelling coming up for me over the next few months - and as always, where I'm attending conferences I'll endeavour to cover them on (though a good part of my travels in May is for personal reasons, so don't expect too much - a few tweets here and there, perhaps).

First, though, I'm off to Perth and Adelaide next week to speak at the State Libraries of Western Australia (on 28 April) and South Australia (on 30 April) . In a talk I'm calling "Outreach and Co-Curation: Engaging with Library Users", I'll explore how libraries and librarians may use social media to connect and collaborate with library users - this updates my keynote at the ARLIS conference a couple of years ago and also builds on the social media reports I've written for the Smart Services CRC. Ultimately, what this points to is the significant potential for librarians and library users to engage in a shared practice of co-curating information and knowledge: importing and adapting produsage approaches into library practice, and in the process perhaps opening up new user communities for our libraries. I've already posted the Powerpoint here - and all going well, I'll add the audio from the presentation later on as well. UPDATE: The audio from the SLSA talk is now online as well. Thanks again to the SLSA and SLWA folks for organising the event!

Social Media: Understanding Online Communities (SSCRC 2010)

Axel Bruns. "Social Media: Understanding Online Communities." Presented at the Smart Services CRC Participants Meeting, Sydney, 21 April 2010.

Technorati : , , , , : , , , ,

Outreach and Co-Curation: Engaging with Library Users (SLWA & SLSA 2010)

Axel Bruns. "Outreach and Co-Curation: Engaging with Library Users." Invited presentation at the State Library of Western Australia, 28 April 2010, and the State Library of South Australia, 30 April 2010.

Technorati : , , , , : , , , ,


Subscribe to RSS - Produsage: Presentations