Produsage: Presentations

Axel Bruns. "Beyond the Pro/Am Schism: Opportunities for Collaboration between Professional and Citizen Journalists under a Produsage Framework." Paper presented at the CCi 2008 conference, Brisbane, 25-27 June 2008.

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The emergence of citizen journalism, and the challenges it poses for the conventional journalism industry, have been well-documented over the past decade. Citizen journalism has been hailed as a new "Estate 4.5" (Singer 2006), acting as a watchdog for a journalism industry increasingly compromised by commercial and political agendas; it has been seen as making possible a return to a more dialogic, deliberative engagement with the news (Heikkilä & Kunelius 2002) in which a broader range of perspectives are represented and engage with one another; it has been described as shifting focus from the global and generic to the hyperlocal and specific.

Axel Bruns. "Teaching the Produsers: Preparing Students for User-Led Content Production." Featured Speech presented at ATOM Conference, Brisbane, 8 October 2006.

My talk at ATOM2006 outlined the produsage concept, with a view also to how educators can aim to enable students to engage in produsage through the development of their critical, collaborative and creative ICT and media literacies.

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Axel Bruns. "'Anyone Can Edit': Understanding the Produser." The Mojtaba Saminejad Lecture, for the Institute for Distributed Creativity. Presented at SUNY Buffalo, 28 Sep. 2005; New School, New York City, 11 Oct. 2005; Brown University, Providence, 12 Oct. 2005; Temple University, Philadelphia, 14 Oct. 2005.

Recent decades have seen the dual trend of growing digitization of content, and of increasing availability of sophisticated tools for creating, manipulating, publishing, and disseminating that content. Advertising campaigns openly encourage users to 'Rip. Mix. Burn.' and to share the fruits of their individual or collaborative efforts with the rest of the world. The Internet has smashed the distribution bottleneck of older media, and the dominance of the traditional producer > publisher > distributor value chain has weakened. Marshall McLuhan's dictum 'everyone's a publisher' is on the verge of becoming a reality - and more to the point, as the Wikipedia proudly proclaims, 'anyone can edit.'

Axel Bruns. "Beyond Difference: Reconfiguring Education for the User-Led Age." Paper presented at ICE3 conference, Loch Lomond, Scotland, 23 March 2007.

If produsage is an increasingly significant element of intellectual, economic, legal and political processes within society, then educational institutions must pay more attention to developing produser capabilities in their graduates - focussing on learners' collaborative, creative, critical, and communicative capabilities (or C4C, for short). Indeed, they must lead by example and base more of their teaching and learning frameworks on produsage models. Social constructivist approaches to education already call for a greater role for learners in the educational process, but even pedagogies based on this framework often still retain a strong role for the teacher, and standard tertiary education practices continue to allow for innovation only within the confines of otherwise persistent and immutable institutional structures.

Axel Bruns and Sal Humphreys. "Playing on the Edge: Facilitating the Emergence of a Local Digital Grassroots." Paper presented at the Association of Internet Researchers conference, Vancouver, 20 Oct. 2007.

This paper by Axel Bruns and Sal Humphreys for the Association of Internet Researchers conference in Vancouver, 17-20 Oct. 2007, describes the first phase of the Emergent Digital Grassroots eXpo (edgeX) project - a research and application project centred on mapping grassroots and amateur content creation, community engagement with new media, and strengthening local identity. Developed in conjunction with the City Council of Ipswich, a city of some 150,000 residents in regional Queensland, the edgeX project provides a site for local residents to upload creative content, to participate in competitions, to comment on each other's work, and to develop new skills. Research goals associated with edgeX arise from a broader project of mapping the creative industries and their role in the knowledge economy, and a growing understanding of the significant part user-led content creation plays in these processes, especially including the role of amateur creatives.

Axel Bruns. "Produsage: Towards a Broader Framework for User-Led Content Creation." Paper presented at Creativity & Cognition Conference, Washington, DC, 14 June 2007.

This paper outlines the concept of produsage as a model of describing today's emerging user-led content creation environments. Produsage overcomes some of the systemic problems associated with translating industrial-age ideas of content production into an informational-age, social software, Web 2.0 environment. Instead, it offers new ways of understanding the collaborative content creation and development practices found in contemporary informational environments.

Axel Bruns. "The Future Is User-Led: The Path towards Widespread Produsage." Paper presented at PerthDAC 2007 conference, Perth, 16 October 2007.

In the emerging social software, 'Web2.0' environment, the production of ideas takes place in a collaborative, participatory mode which breaks down the boundaries between producers and consumers and instead enables all participants to be users as much as producers of information and knowledge, or what can be described as produsers. These produsers engage not in a traditional form of content production, but are instead involved in produsage - the collaborative and continuous building and extending of existing content in pursuit of further improvement. This paper examines the overall characteristics of produsers and produsage, and identifies key questions for the produsage model.

Produsage in General

Axel Bruns. "Produsage and Beyond: Exploring the Pro-Am Interface." Paper presented at Metropolia University, Helsinki, 28 Oct. 2010. Shorter version presented at the University of Göteborg, 20 Oct. 2010, and Vrije Universiteit Brussels, 3 Nov. 2010.

Axel Bruns. "Exploring the Pro-Am Interface between Production and Produsage." Paper presented at The Internet Turning 40 conference, Hong Kong, 19 June 2010.