Citizen Journalism and Everyday Life: A Case Study of Germany's myHeimat.de. (Future of Journalism 2009)

Axel Bruns. "Citizen Journalism and Everyday Life: A Case Study of Germany's myHeimat.de." Paper presented at Future of Journalism, Cardiff, 9-10 Sep. 2009.

Much recent research into citizen journalism has focussed on its role in political debate and deliberation, especially in the context of recent general elections in the United States and elsewhere. Such research examines important questions about citizen participation in democratic processes - however, it perhaps places undue focus on only one area of journalistic coverage, and presents a challenge which only a small number of citizen journalism projects can realistically hope to meet.

A greater opportunity for broad-based citizen involvement in journalistic activities may lie outside of politics, in the coverage of everyday community life. A leading exponent of this approach is the German-based citizen journalism Website myHeimat.de, which provides a nationwide platform for participants to contribute reports about events in their community. myHeimat takes a hyperlocal approach but also allows for content aggregation on specific topics across multiple local communities; Hannover-based newspaper publishing house Madsack has recently acquired a stake in the project.

myHeimat has been particularly successful in a number of rural and regional areas where strong offline community ties already exist; in several of its most active regions, myHeimat and its commercial partners now also produce monthly print magazines republishing the best of the user-generated content by local contributors, which are distributed to households free of charge or included as inserts in local newspapers. Additionally, the myHeimat publishing platform has also been utilised as the basis for a new 'participatory newspaper' project, independently of the myHeimat Website: since mid-September 2008, the Gießener Zeitung has been published as both a twice-weekly newspaper and a continuously updated news site which draws on both staff and citizen journalist contributors.

Drawing on extensive interviews with myHeimat CEO Martin Huber and Madsack newspaper editors Peter Taubald and Clemens Wlokas during October 2008, this paper analyses the myHeimat project and examines its applicability beyond rural and regional areas in Germany; it investigates the question of what role citizen journalism may play beyond the political realm.

Full Paper (PDF)

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