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Produsage: Applications

New Impulses for Libraries: Drawing on Second Life and Produsage

(Crossposted from

I'm spending the morning at the 2008 Arts Libraries Society of Australia and New Zealand conference, at the Queensland State Library. I'm afraid I'm only here for the opening keynotes (one of which I'm giving) - my hectic schedule for this week between overseas trips doesn't give me any more time to see what else is happening.

The first keynote speaker this morning is Kathryn Greenhill from Murdoch University, presenting on the possibilities of Second Life as a platform. She begins by taking us on a flight around Info Island - the central library island in Second Life - and follows this with a quick explanation of what Second Life is and how it works. The aim here, she notes, is immersion, not just information.

Produsage Research - Further Plans, and Job Opportunities

I thought I'd post a quick summary here on one further direction that my research into produsage will take over the coming years. One issue that has interested me for some time (and that I touch on throughout the book) is the problem of finding ways for 'professionals' and 'amateurs' - as inadequate these terms are - to collaborate fruitfully, rather than stand in inherent opposition to one another.

The oppositional stance is visible for example in the still persistent dismissal of citizen journalists by professional journalists in the industry; in the overly defensive response of Britannica and its commercial competitors to the rise of Wikipedia; or in the lack of engagement with or outright banning of user-generated content by many educational institutions. Against this, we're seeing the emergence of what (following Leadbeater and Miller) we might describe as Pro-Am operations - OhmyNews is a good example here, but so is the harnessing of user-generated content by Amazon or Google.

Beyond the Pro/Am Schism: Opportunities for Collaboration betw. Professional and Citizen Journalists under a Produsage Framework

Axel Bruns. "Beyond the Pro/Am Schism: Opportunities for Collaboration between Professional and Citizen Journalists under a Produsage Framework." Paper presented at the CCi 2008 conference, Brisbane, 25-27 June 2008.

The emergence of citizen journalism, and the challenges it poses for the conventional journalism industry, have been well-documented over the past decade. Citizen journalism has been hailed as a new "Estate 4.5" (Singer 2006), acting as a watchdog for a journalism industry increasingly compromised by commercial and political agendas; it has been seen as making possible a return to a more dialogic, deliberative engagement with the news (Heikkilä & Kunelius 2002) in which a broader range of perspectives are represented and engage with one another; it has been described as shifting focus from the global and generic to the hyperlocal and specific.

Playing on the Edge: Facilitating the Emergence of a Local Digital Grassroots

Axel Bruns and Sal Humphreys. "Playing on the Edge: Facilitating the Emergence of a Local Digital Grassroots." Paper presented at the Association of Internet Researchers conference, Vancouver, 20 Oct. 2007.

This paper by Axel Bruns and Sal Humphreys for the Association of Internet Researchers conference in Vancouver, 17-20 Oct. 2007, describes the first phase of the Emergent Digital Grassroots eXpo (edgeX) project - a research and application project centred on mapping grassroots and amateur content creation, community engagement with new media, and strengthening local identity. Developed in conjunction with the City Council of Ipswich, a city of some 150,000 residents in regional Queensland, the edgeX project provides a site for local residents to upload creative content, to participate in competitions, to comment on each other's work, and to develop new skills. Research goals associated with edgeX arise from a broader project of mapping the creative industries and their role in the knowledge economy, and a growing understanding of the significant part user-led content creation plays in these processes, especially including the role of amateur creatives.


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