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Produsage: Press

New Reviews of the Produsage Book

I'm delighted to note that three new reviews of my book Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage - by Verena Laschinger, Alan Razee, and Erin Stark - have been published over at the Resource Centre for Cybercultural Studies. RCCS editor David Silver kindly also asked me to provide a response to these reviews, which point to a number of further avenues for research into the produsage phenomenon that I hope many of us who work in this field will pursue.

Produsage and Democracy in German(y)

Looking back, my stay at the Hans-Bredow-Institut in Hamburg during May and June this year was exceptionally productive. In addition to the various conferences at which I presented, I also conducted a range of interviews with German media - and the latest of these, for Polar, the voluminous twice-annual magazine for political philosophy and culture, has now been published. I was interviewed for the magazine by Jan Engelmann of the Heinrich Böll Foundation, which is aligned with the German Greens party.

Here's an extended version of the interview, slightly longer than what was published in Polar. It's in German, of course - try Google Translate for a rough translation to other languages?

"In der Open-Source-Demokratie wartet man keine Einladung ab"

Bloß zuschauen war gestern. Im Web 2.0 entwickeln Leute gemeinsam freie Software, redigieren Texte in Wikipedia oder beraten auf Blogs die Sicherheitslücken von Windows. Könnte diese Beteiligungslust auch der Politik zugute kommen? Ja, wenn man die Philosophie der Netzkulturen ernst nimmt und schrittweise in das institutionelle System integriert, sagt der in Australien arbeitende Medienforscher Axel Bruns in einem E-Mail-Interview mit Jan Engelmann.

Produsage and Business: Interview in Page Magazine (in German)

Another outcome from my participation in the next09 conference in Hamburg in May this year - an interview with Ilona Koglin for the German design, advertising and media industry magazine Page has now been published, in their August issue. From their story:

Neue Wege

Der Markt ächzt unter der internationalen Finanz- und Wirtschaftkrise. Das ruft nicht nur die Globalisierungs- und Konsumkritiker auf den Plan, sondern scheint auch diejenigen zu bestätigen, die schon seit Jahren neue Gechäftsmodelle à la Crowdsourcing propagieren. Dr. Axel Bruns, der an der Queensland University of Technology in Brisbane zu Smart Services und Social Media forscht, gehört dazu. Er spricht von creative destruction: "Im Untergang von Modellen steckt immer auch die Chance für die Entstehung neuer." Auch wenn keiner genau weiß, welchen Verlauf unser Wirtschaftssystem in den nächsten Jahrzehnten nehmen wird - Bruns glaubt daran, dass Marken und Unternehmen in Zukunft nicht mehr Produkte verkaufen, sonder nur mehr die Plattformen, Tools, Produktionsstätten, Basistechnologien liefern und die Distribution übernehmen. Zukünftig werde die Community die Produkte online entwickeln.

Blogs, Wikipedia, Second Life, and Beyond Review in Screen Education

Another very positive review of Blogs, Wikipedia, Second Life, and Beyond has been published, this time in issue 53 of the quarterly Australian magazine Screen Education. (Full disclaimer: the author, Michael Dezuanni, is a colleague at QUT, though in a different faculty.)

Axel Bruns, Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage

Peter Lang, New York, 2008

At the 2006 ATOM National Media Education conference, Queensland University of Technology's Axel Bruns gave a very well received presentation called Teaching the Produsers: Preparing students for User-Led Content Production, which can still be accessed in digital form on his blog at <>. It will come as no surprise to anyone who has seen the presentation that Bruns' new book Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage, provides an excellent theorisation of what is increasingly being referred to as participatory culture - the cultures and affordances of Web 2.0 that allow individuals to be producers as well as users of media content.

Henry Jenkins Interviews Axel Bruns

I'm very honoured by the strong support that Henry Jenkins, Director of the MIT Comparative Media Studies Program, has given the produsage book. Not only did he provide an enthusiastic endorsement for Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage, but he's also offered to interview me on his own blog. That interview has now been published, and your can read it in two parts here and here. I'm also reposting it below.

From Production to Produsage: Book of the Week (II)

As I mentioned the other day, Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage was chosen as book of the week on the P2P Foundation Website, and Michel Bauwens has kindly posted a few excerpts from the book on the P2P Foundation blog. The last two of these are now up, and I've also reposted the entire series here on this site - please feel free to leave comments here or discuss them over at the P2P Foundation Ning site.

From Production to Produsage: Book of the Week

Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage has been chosen as book of the week on the P2P Foundation Website, and over the next few days a number of selected excerpts will be published on Michel Bauwens's P2P Foundation blog. The first two of these have now gone up - check them out, and feel free to leave a comment on the blog or discuss them over at the P2P Foundation Ning site.

The first excerpt provides a general outline of and motivation for the produsage concept - it outlines the decline of the conventional production chain as we were familiar with it during the industrial age, and the corresponding rise of produsage as a hybrid model of content creation which involves users as producers: in other words, produsers. Necessarily, this also fundamentally reshapes our understanding of the outcomes of such processes: produsage generates only temporary artefacts which themselves remain up for further development, not fixed and finished products - even though many such artefacts (from open source software to the Wikipedia, and beyond) can be used to substitute for the products of industrial processes.

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